SMS & Email Marketing Policy

SMS & Email Marketing Policy

Effective Date: March 16, 2025.

At KittyGlow (operated by Solved Group Ltd), we are committed to maintaining effective communication with our customers while ensuring we can optimize our marketing efforts. This SMS & Email Marketing Policy outlines how we collect, process, and utilize your personal information for marketing communications—including SMS campaigns, email newsletters, remarketing efforts, and abandoned cart notifications—in a manner that protects our business interests and complies with applicable law.

1. Broad Consent and Subscription

1.1. Express and Broad Consent

By providing your mobile number or email address, you expressly consent to receive a wide range of marketing communications from us. This consent covers:

  • Promotional offers, product updates, exclusive deals, and personalized marketing messages.
  • Behavioral remarketing initiatives, including combining data from your interactions on our website (via cookies and tracking technologies such as the TikTok Pixel) with your provided contact details.
  • Abandoned cart notifications and follow-up messages designed to encourage the completion of your purchase.

By opting in, you acknowledge and agree that your data may be used broadly for all marketing and analytical purposes that serve our legitimate business interests, even if such uses evolve over time. Your consent covers both direct communications and the aggregation, analysis, and repurposing of your data for internal and third-party marketing strategies.

1.2. Conditional Consent and Retained Rights

While you retain the right to withdraw consent for future direct marketing communications via the unsubscribe links or SMS commands provided below, you acknowledge that:

  • Withdrawal of consent will not affect any data processing based on our legitimate interests as outlined in our Privacy Policy.
  • We may continue to use anonymized or aggregated data derived from your personal information for analysis and business improvement purposes, even after you opt out of direct communications.

2. Information We Collect and Process

2.1. Contact and Interaction Data

  • Email Addresses and Mobile Numbers: Provided by you during account registration, order placement, or through explicit subscription to marketing communications.
  • Behavioral Data: Including web browsing history, interaction with emails and SMS messages, and abandoned cart details, collected via cookies, pixels (e.g., TikTok Pixel), and other tracking technologies.
  • Transactional Data: Order history and related information that may be used to tailor marketing communications and promotional offers.

2.2. Broad Use of Data

By opting in, you authorize us to:

  • Combine your contact information with behavioral and transactional data to create detailed consumer profiles.
  • Share aggregated or de-identified data with trusted third-party marketing partners for the purpose of enhancing our promotional efforts, provided that such partners are contractually bound to protect your privacy in line with applicable law.

3. How We Use Your Information

3.1. Direct Marketing

  • SMS and Email Communications: We send promotional messages, newsletters, and exclusive offers to keep you informed about our latest products and deals.
  • Abandoned Cart and Transactional Alerts: To remind you of items left in your shopping cart and to provide order updates.

3.2. Remarketing and Analytics

  • Behavioral Remarketing: We may use tracking data (e.g., cookies, pixels) to deliver highly targeted advertisements across various platforms. This includes the use of data from your browsing habits, interactions, and purchase history.
  • Data Aggregation and Analysis: Your data may be aggregated with that of other customers to analyze trends, measure campaign effectiveness, and optimize future marketing strategies.

3.3. Leveraging Legitimate Interests

Where our processing is not based solely on consent, it is conducted under our legitimate interests as a business. This includes the continuous improvement of our marketing, customer service, and product offerings. You acknowledge that such interests may justify a broad scope of data use even if you choose to opt out of certain communications.

4. Your Rights and Control

4.1. Unsubscribe and Data Access

  • Direct Communications: Every email contains an “unsubscribe” link, and SMS messages include instructions (e.g., reply with "STOP") to cease direct marketing messages.
  • Data Requests: You have the right to access or request correction of your personal data. However, such requests will not impact the lawful processing carried out under our legitimate interests or the use of anonymized/aggregated data for business analysis.

4.2. Limitations on Withdrawal

Please note that withdrawing your consent for direct marketing communications will not retroactively affect the collection or use of data already aggregated or anonymized, nor will it impact our continued reliance on legitimate interests for necessary marketing operations.

5. Data Security and Third-Party Involvement

5.1. Data Security

We implement robust technical and organizational measures to protect your personal information from unauthorized access or misuse. However, you acknowledge that no system is entirely secure.

5.2. Third-Party Marketing Partners

We may share your data with third-party service providers and marketing partners for the sole purpose of executing and optimizing our campaigns. All such third parties are contractually required to adhere to strict data protection and confidentiality standards.

6. Modifications to This Policy

We reserve the right to update or modify this SMS & Email Marketing Policy at any time. Any changes will be posted on this page with an updated effective date. Continued use of our services after any changes constitutes your acceptance of the revised terms.

7. Contact Information

If you have any questions or concerns regarding this policy or wish to adjust your communication preferences, please contact us:

Email: legal@kittyglow.com
Phone: +44 7441 424430
Address:
Solved Group Ltd
71-75 Shelton Street
London, WC2H 9JQ, United Kingdom

By subscribing to our SMS and email communications, you acknowledge that you have read, understood, and agree to this SMS & Email Marketing Policy, including the broad consent provisions and our right to maximize the use of your data in alignment with our legitimate business interests.